Press coverage and editorial links that build trust with buyers, improve search visibility and position your SaaS brand as the expert in your market.
Your product is good. Your competitors' products are probably good too.
In a crowded SaaS market, features alone rarely win the deal. Buyers pick the brand they trust most, and trust is built long before anyone books a demo.
I'm Adam Docherty, a freelance digital PR consultant. I run digital PR campaigns that aim to get SaaS companies featured in the publications their buyers read, earning the links and brand signals that help you grow in search.
Every campaign is run by me personally, from story to placement.
5+ Years
Experience
UK
Based
SaaS buyers are careful.
A founder picking a CRM and a B2B tech team signing a three-year contract have one thing in common: nobody wants to back the wrong product. So before they ever speak to your sales team, they research.
They read industry publications. They compare tools. They look at who's being quoted in the media and which brands keep coming up in the conversation.
If your brand isn't part of that conversation, you're relying on paid ads and review sites to do all the heavy lifting.
That's where digital PR comes in. It puts your company and your experts in front of your target audience, inside the publications they already trust. And every editorial placement sends a signal to search engines that your brand deserves to rank.
A feature in a respected tech or business publication does something ads can't. It tells prospects that journalists see you as a credible voice in your industry. That trust can shorten the path from first visit to sign-up.
SaaS keywords are some of the most competitive in search. Editorial links from authoritative publications are one of the strongest signals you can send, and every link in my packages is a relevant, earned editorial backlink.
When your founder or product lead is quoted in the press, your brand becomes the name people associate with that topic. Over time, that expert profile becomes a real competitive edge.
More buyers now ask AI tools things like “What's the best project management tool for small teams?” Those answers often lean on trusted publications. Coverage in those sources can give your product more chances to make the shortlist, though no one can guarantee AI mentions.
Paid ads stop the moment you stop paying. Links and coverage keep working, building brand awareness and search visibility long after a campaign ends.
An honest caveat: every link is earned editorially through genuine journalist coverage, not paid placements. No specific publication can be guaranteed, and no one controls exactly what AI tools say. Earned coverage improves your chances; it doesn't promise a mention.
My PR campaigns focus on one thing: giving journalists a story worth writing, with your brand at the centre of it.
Your team has knowledge journalists need. I turn your founder's or product team's insight into sharp, quotable comment on the trends shaping your market, then pitch it to the media covering your industry.
Tech news moves fast. New regulations, big platform changes, security scares and industry shake-ups all send journalists looking for expert voices. I get your take in front of them while the story is still live.
A new feature or product launch is a good opportunity for coverage, but only with the right angle. I help shape the story so it lands with journalists, not just your existing users.
Journalists are cautious about who they quote. A well-built author profile for your spokesperson gives every pitch more credibility. (I've written about why author profiles matter.)
I start by understanding your product, your buyer and your competitors. Which publications does your target audience read? Where do you want to be positioned in the market? Which pages need help in search?
I build angles around your team's expertise and the conversations happening in your industry. Every story is shaped to fit your brand message and to be genuinely useful to a journalist.
I pitch each journalist individually, across tech, business and trade publications. No mass press release blasts.
You'll see exactly what each campaign delivered. I split results into high tier coverage, which counts towards your guaranteed links, and other coverage, such as syndicated stories. Alongside that, I track links, ranking movement and referral data, so you can see the impact.
Consultant vs agency
A SaaS PR agency often means retainers, account managers and a junior doing most of the work.
With me, you get a senior specialist who runs every campaign personally. You get direct access, honest updates and pricing based on links, not hours.
The bigger picture
Digital PR works best alongside the rest of your marketing.
Every piece of press coverage can be reused across your content: in sales decks, on your website, in onboarding emails and on social. An "As featured in" strip on a pricing page is a simple trust signal that helps convert prospects.
If you have an in-house marketing team, I'm happy to work with them, so your PR and content tell the same story.
Digital PR can support SaaS companies at almost any stage, including:
Early-stage SaaS building awareness and its first editorial links
Scale-ups in competitive markets that need to stand out
B2B tech companies selling to cautious, research-heavy buyers
Consumer apps and subscription products chasing a wider audience
SaaS brands preparing a launch or a major new feature
Cross-sector example
110
total live placements from a 5-link order, for a bathroom retailer
Here's what one campaign can achieve.
For online bathroom retailer Bella Bathrooms, a minimum order of 5 high tier links turned into 110 total live placements across major UK titles. The same approach applies to SaaS: a strong story, pitched well, travels.
This is a historical retail result, shown to demonstrate my cross-sector campaign approach. It is not a SaaS result or a forecast for your campaign.
Read the Bella Bathrooms case studySimple, link-based pricing. Every package is run by me personally.
£2,200
Best for: Early-stage and growing SaaS
Enquire now£6,600
Best for: Established SaaS brands
Enquire now£9,500
Best for: Highly competitive markets
Enquire nowEvery package includes:
Links are earned editorially, not bought as paid placements. I guarantee the minimum number of links in your package (5, 15 or 25), but not coverage in any specific publication or mentions in AI tools.
Yes. B2B buyers do a lot of research before they speak to sales, and press coverage in trusted publications helps build the trust that gets you on their shortlist.
You don't need it. Most of my campaigns use expert commentary, which relies on your team's knowledge rather than funding rounds or launches. Journalists need expert voices every day.
Editorial links from authoritative publications are a strong ranking signal. They help your site compete for the competitive keywords your buyers search for.
Yes. I can help shape the launch story and pitch it to relevant journalists. Coverage isn't guaranteed for any single story, but a strong angle gives you the best chance.
I guarantee the minimum number of links in your package. I can't promise a particular journalist or publication will run a story, but if a campaign falls short, I keep going until the minimum is met.
You work directly with me. No account managers, no juniors and no long retainers.
Your buyers are already researching. The question is whose name they keep seeing.
Digital PR helps make sure it's yours.
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